Brief:

The IMS Agency were asked by our friends and client eOne to develop a family focussed prize experience for the highly anticipated theatrical release of The BFG which can be used to leverage free exposure via a media partner. The film, based on the loved timeless classic by Roald Dahl tells the story of ten-year-old Sophie who embarks on an adventure of a lifetime when she meets the Big Friendly Giant. Naturally scared at first, the young girl soon realizes that the 24-foot behemoth is actually quite gentle and charming. As their friendship grows, so does the unwanted attention of Bloodbottler, Fleshlumpeater and other giants. After traveling to London, Sophie and the BFG must convince Queen Elizabeth to help them get rid of all the bad giants once and for all.

Solution:

IMS set about creating the Biggest Trip to London Ever which tied in perfectly with the themes of The BFG and because of the quintessentially Britishness flowing through the film, it was only right to partner with Britain’s Got Talent (UK)  

The prize included an amazing London Premiere Prize Package with return travel from mainline UK train station/ major city airport to London and private return transfers to & from the famous Ritz Hotel where winners enjoyed 5 nights in 1 x Junior Suite & Executive Double including breakfast

We arranged private return transfers to The BFG film premiere at Leicester Square, London where we secured 4 x tickets to star studded event in Leicester Square, London on Sunday 17th July 2016

Big Royal Breakfast in suite, Balloons & BFG merchandise to be delivered with breakfast room service,

Private helicopter tour of London (18 minutes), afternoon Tea at The Ritz, Fast track tickets to The London Eye with transfers and a chance to capture all the BIG memories on a Panasonic Lumix Digital Camera plus  £1,350 Selfridges vouchers.

Finishing Touch:

To make this prize fit for purpose in Giant Country, we also secured not one, but TWO MINI Coopers to add to the package; a MINI Cooper 5-door Hatch 1.5 in Deep Blue with Leather Lounge Satellite Grey/Carbon Black interior, media pack and Panoramic electric glass sunroof plus a MINI Cooper Convertible 2-door in Blazing Red and  Leather Cross Punch Dark Truffle/Carbon Black interior plus media and Chili pack