Channel 5 wanted to give the viewers of their latest series of Celebrity Big Brother the opportunity to win a 5 star celebrity style holiday to a luxurious destination. The competition was to air 3 times a week to an average audience of 2million. The client required a donor for the holiday along with eye-catching images and footage, of the proposed resort, to be used in a broadcast competition.


Opening the IMS little black book of luxury contacts we were able to secure a money-can’t-buy V-VIP holiday to the Maldives for our client Channel 5. The holiday comprised an incredible 7- night stay in a luxurious water-villa in the Maldives with full-board accommodation. The winner and guest would also be treated to airport transfers by sea plane, private two-tiered sundeck complete with Jacuzzi & sun loungers, spa treatments and a sunset cruise – not to mention first class flights!

Finishing Touch:

IMS managed to secure a notable discount for Channel 5, for the holiday prize, bringing the promotional project well under the original budget.


With an average viewing audience of approximately 3.5 million tuning in to watch this programme, this competition was a great success!


“Winning a trip to the Maldives was like a dream come true, and we really felt like a celebrities. Everything was seamless and luxurious – we really felt every detail had been considered. Thank you” Holly, London