Brief:

Desperados – the world’s first Tequila Flavoured Beer – wanted to give its party loving fans the chance to win their ultimate VIP weekend where the party never stops.  The UK-wide on-pack promotion ran across supermarkets, including Morrisons, Tesco and Sainsbury.  There were 31 holidays up for grabs and 200 music vouchers to be won.  We were asked to manage two tiers of prizes.

Solution:

The winners of the Desperados campaign chose from four of Europe’s hottest party destinations famous for buzzing nightlife for an unforgettable crazy weekend! Working within their agreed budget we created four VIP packages to Bucharest, Berlin, Amsterdam & Budapest, including skip the line club entry, table service and drinks.

Quote:

“I loved that I had the choice of where to go! This was the most stress-free trip I have ever been on – everything was handled perfectly for us!” Charles McDonald, Inverness