Brief:

Global Radio wanted to say a huge thank you to their biggest advertisers. They invited their top 10 agencies to join them at the biggest music event of the year – The Grammys in Los Angeles!

Solution:

Nothing creates unforgettable memories quite like an incentive that includes impossible-to-get-your-hands-on tickets! Our client and their guests enjoyed VIP treatment from start to finish; luxury limo transfers with chilled champagne, world class accommodation, professional hair, make-up and pamper session in preparation for their red carpet moment and chef-table dinners at local celebrity hangouts. As an extra IMS treat we included access to the official wrap party for the Grammys.

Quote:

Nothing creates unforgettable memories quite like an incentive that includes impossible-to-get-your-hands-on tickets! Our client and their guests enjoyed VIP treatment from start to finish; luxury limo transfers with chilled champagne, world class accommodation, professional hair, make-up and pamper session in preparation for their red carpet moment and chef-table dinners at local celebrity hangouts. As an extra IMS treat we included access to the official wrap party for the Grammys.