Brief:

ITV asked IMS to secure accommodation and activity suppliers that offered viewers of I’m a Celebrity…Get Me Out of Here! (UK TV series) the chance to indulge in a luxurious Australian holiday of a lifetime that even celebs would be envious of.

Solution:

IMS has successfully set up partnerships between high profile brands and media owners for years. Our little black book of contacts means we can access high value, mass or niche exposure opportunities in a low risk way for our clients, making sure that their brand is talked about and remembered in a cost effective way.

We wanted the winners embrace the celebrity lifestyle whilst their favourites were living in the jungle and embark upon a luxury twin-centre trip to Australia!

Winners begin by soaking up all that fame and fortune has to offer with a 4 night stay at the exclusive Palazzo Versace on the Gold Coast. A decadent hotel designed by Versace himself with stunning views of the waterfront; here they follow in the footsteps of the TV show’s celebrity contestants before they too surrendered themselves to the Australian jungle.

But like any true celebrity, this is not where the adventure ends. Next stop, they will fly to one of the most spectacular wonders of the natural world in the Whitsundays. Staying for 3 nights in their very own 5 star apartments on the Marina at Airlie Beach, the gateway to the Great Barrier Reef is on their doorstep. During the trip, they sail off on an unforgettable Great Barrier Reef Adventure promising submarines and snorkelling to discover marine life like nowhere else. This VIP experience only gets better with an evening activity of sleeping outside amongst the reef with only the brightest stars in the sky to interrupt their slumber.

Results:

Reaching over seven million viewers per night and played 9 times over the duration of a two week period.  Voiced by Ant and Dec in 1 minute per slot, this was had great exposure for our brand partner and a fantastic result for the programme.