Topman Generation (a daily digital magazine) asked us to create a VIP music prize to generate buzz for their first anniversary edition.
We created a brand partnership with BPM festival in Mexico – who welcomed Topman’s implicit endorsement and coverage. We negotiated: 2 x VIP tickets, a meet & greet with John Digweed (one of the festival’s headline acts) and an interview with Digweed for Topman Generation.
This campaign enabled Topman Generation to have a 142% higher social media engagement.
“IMS have been perfect & really friendly & helpful, can’t have asked for any more… thank you for an amazing trip!” Dave, Manchester
“IMS are a quality agency to work with, who can adapt to our ever changing requirements quickly & & efficiently with ease.” Brand Manager, Topman