Brief:

Topman Generation (a daily digital magazine) asked us to create a VIP music prize to generate buzz for their first anniversary edition.

Solution:

We created a brand partnership with BPM festival in Mexico – who welcomed Topman’s implicit endorsement and coverage.  We negotiated: 2 x VIP tickets, a meet & greet with John Digweed (one of the festival’s headline acts) and an interview with Digweed for Topman Generation.

Results:

This campaign enabled Topman Generation to have a 142% higher social media engagement.

Quote:

“IMS have been perfect & really friendly & helpful, can’t have asked for any more… thank you for an amazing trip!” Dave, Manchester

Client Quote

“IMS are a quality agency to work with, who can adapt to our ever changing requirements quickly & & efficiently with ease.” Brand Manager, Topman

Topman - Arcadia Group