Brief:

The IMS Agency were briefed by our client Warner Brothers to create a prize that blends the “best-of-British” theme with the settings of Neverland, for the new movie Pan and to seek a suitable media outlet to help amplify the release of this new epic adventure from Warner Brothers starring Hugh Jackman. 

Solution:

Choosing the most appropriate and wide-reaching media outlet was critical. We partnered with Britain’s Got Talent (UK) which married together the “best-of-British” themes of  BGT and showcased the mysterious, tropical island settings that Neverland is famed for. The timing of airing vs film release was perfect too

The prize itself allowed a winning family of four a full week’s all-inclusive stay in the 5 star Hawk’s Nest 3-bedroom villa on none other than Peter Island in the British Virgin Islands. A perfect fit for both parties, this exclusive private resort island can even boast being the one-time home of the real-life Blackbeard. This prize also included and hour-long helicopter ride so the prize winners could fly like Peter over the immaculate Caribbean Sea and the lush Virgin Islands. 

 

Finishing Touch:

To add even more of a sense of escapism to this already amazing prize, we secured  the giveaway of a brand new Mini Cooper

The once-in-a-lifetime prize packages did not stop with Mini Cooper and Peter Island. IMS negotiated  tickets for the Pan premier and the prize winners were treated to two nights stay in a 5* boutique hotel sat between the verdant Hyde Park and one of London’s most iconic sights, Marble Arch. The lucky group stayed in the largest and most luxuriant rooms in the hotel, with breakfast included and welcome cocktails on arrival to kick off their VIP experience in London to make this a truly unforgettable experience

Quote:

“all has come and well happy thank you so much I am so happy!”

“Just to let you know that I/the family have received delivery of our Prize Winning Brand New Mini Today.  It is so lovely and we are so grateful for everything and look forward to many years of happy driving in it. Thank you for everything.”

“I would like to say a Big Big thankyou to everyone involved in this Britain’s got Talent Competition.

I am so happy and excited to have won this and I am on cloud 9 over being the winner of a brand new mini, the money, the trip to London and a holiday.   (All of which will help my family no end).

I have entered many different Quiz’s and Competitions but have never won anything up till now,  I am so over whelmed with everything and to this day still cannot believe that I am the winner.”